Blog
Is Artificial Intelligence the key to improved customer engagement? 07/04/18
Gone are the days when a customer would have to wait for months to receive a response from firms or enterprises. Interactive support systems like live chat are now available on every updated website. Artificial intelligence can take this game further by implementing cutting-edge technologies in this customer engagement sector.read more ...
How Visual Search Amplifies the eCommerce experience 10/01/2018
Have you ever been in a situation where you are in love with a bag worn by a celebrity but can’t find any more information to search for it online? Or the earring on your boss looks perfect for an upcoming occasion but you feel hesitant to ask her where she got it from? Visual search can help you in this regard by finding products you can’t quite describe. It will take cues from a photo you upload and then bring you many options looking similar to that photo.read more ...
Ecommerce in China 25/07/2017
Online retail sales in China reached 5.16 trillion yuan ($752 billion) in 2016, representing 26.2% growth from 2015. Online retail sales to consumers in the U.S. reached nearly $400 billion in 2016 by the U.S. Commerce Department’s measure–a 15.6% jump compared with 2015. Online retail sales in the UK topped £133 billion in 2016, beating expectations with a 16% jump from 2015, according to the e-Retail Sales Index from Capgemini and IMRG. It should also be noted that mobile now accounts for half of all ecommerce sales in China.read more ...
How to sell at scale on Amazon Marketplace 28/05/2017
If you are already selling online or even if you're not, you too may wish to start selling products on Amazon. There are a number of options available - you can either sell on Amazon or sell to Amazon. For the purposes of this post we will be focused on selling on Amazon. The Amazon Marketplace is one of the most well-known marketing channels for online retailers. To list products on the Amazon Marketplace, sellers must create an account, and set up a product feed to send to Amazon.read more ...
Online, Instore, Mobile - Omnichannel 14/01/2017
Companies are examining omni-channel's importance and whether or not they need to run after what they might view as an e-commerce trend. Customers no longer look at a linear path when they're purchasing products online. They're doing research on their tablet in bed. They can do further research on their phone as they ride the bus to work and finally place an order on a desktop or maybe even in some embedded or wearable device.read more ...
Use Email Templates to Generate Product Reviews 30/11/2016
For retail based e-commerce sites, online reviews are king. And they can be tough to get at first. Customers are hesitant to be the first person to review, and if a product has many reviews they may not feel it necessary to add theirs.read more ...
The application of Big Data for ecommerce 04/08/2016
The use of Big Data and analytics is helping e-commerce business stay one step ahead of the game. Big Data is a large collection of information that organisations can use to determine which product, price and advertising is best to maximise their profits.read more ...
Apple Pay e-commerce Integration 22/06/2016
For the millions of customers who use their desktop, laptop, or mobile devices for their shopping experiences, there is great news! Apparatus Cloud Commerce will soon offer Apple Pay integration for our customers. Additionally, customers will be able to provide shipping and contact information with just one touch.read more ...
7 benefits of OmniChannel e-commerce 04/06/2016
Good retail businesses offer their product via multiple retail channels, including online, on-site, and mobile technologies and apps, great retail businesses offer integrated retail channels. This is the difference between multi-channel retail management and omni channel retail management.read more ...
Delivery Robots: The Future of E-commerce 27/05/2016
Internet retailers are always looking for new ways to enhance the customer experience, reduce delivery times, and simplify the ordering process.read more ...
5 Ways E-Commerce Sites Should Use Social Media 06/05/2016
There are few marketing tools as capable as social media of giving you the power to reach your customers and connect with them on a personal level. The benefits reach far beyond simply brand growth and recognition.read more ...
Essential ecommerce SEO tips 28/04/2016
Consumers spend billions of dollars in online sales each year. If you are looking to capitalise on this ever-growing market, check out the following tipsread more ...
Omnichannel Commerce Expands with Radial 21/04/2016
The multichannel approach to sales called omnichannel is a concept that the average person uses on a daily basis but likely has never heard of. Radial, a new joint venture between eBay Enterprise and Innotrac, is preparing to deliver true omnichannel commerce to the masses.read more ...
European eCommerce Statistics Reveal Online Success 18/04/2016
e-Commerce statistics and trends relating to the European market reveal a positive picture. According to an analysis of last year's cross-border e-commerce activity in the EU, the share of "shoppers in the EU buying online from other EU member states was higher than the share of those buying from the rest of the world." This is good news for states that hope to keep their money within the Union where it can do the most good for the population as a whole.read more ...