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blog / Essential ecommerce SEO tips

Consumers spend billions of dollars in online sales each year. If you are looking to capitalise on this ever-growing market, check out the following tips: 

Create Unique Product Descriptions 
Sure, it's probably easier and more convenient to use the default product descriptions provided by the manufacturer, but just because it's easier doesn't necessarily mean that it's the best choice. Unless you have exclusive rights to promote and sell the product, chances are other online retailers have the same default descriptions, which can hinder your ability to achieve a top search ranking. So, assuming you have the time and resources, create custom product descriptions.

Encourage Social Sharing
If you look at some of the leading e-commerce websites, you'll notice they all have one thing in common: convenient placement of social sharing buttons. By placing buttons for Facebook, Twitter, Google+, and other social media networks next to products, online retailers can benefit from free exposure. Even if a visitor doesn't buy the item, he or she may share it on Facebook with their friends. 

Keyword Research 
Don't underestimate keyword research when creating an e-commerce website. Short-tail keywords may have more search volume, but the competition is often too stiff for smaller sites to obtain a desirable search ranking. Focus your efforts on narrow, long-tail keywords to improve your search optimisation efforts. 

Make it Mobile-Friendly
Statistics show that more people now use smartphones and tablets to access the Internet than desktops. Why is this important? Well, if your e-commerce site isn't mobile-friendly, it could be losing a significant amount of traffic and subsequent sales. To check and see whether or not your site is mobile-friendly, run the URL through Google's testing tool. 

Don't leave your e-commerce strategy to chance. Contact us today to learn more about how we can help you increase online sales.