Blog / Back-to-school - the third biggest retail event of the year
Back-to-school - the third biggest retail event of the year
September 15, 2019
blog / back-to-school - the third biggest retail event of the yearAs the third biggest shopping event in the UK, back to school shopping is only beaten by Christmas and Black Friday. In 2017 alone, back to school spending reached a total of almost £1 billion.
Recent research shows that sending the kids back to school is proving to be an increasingly costly affair with estimates that the back-to-school market was worth £1.16 billion in 2018. This is an increase of 36% on the previous year when it was worth £855 million. This makes back-to-school spending the third biggest retail spending event (excluding food/drink), after Christmas and Black Friday.
According to Mintel research, the two to five weeks prior to the new term starting is the prime time for retailers to ramp up their marketing activity. With 14% of back-to-school shoppers choosing to buy online, and more than 30% of families having an Amazon Prime membership, it’s clear that many people are hitting the online market for the cost savings and convenience it offers.
Apparatus are privileged to work with great businesses like Eason and Tilgear servicing the back to school market.